Archive for June, 2012

  • email coming out of PC

    Second Screen Sensitivity

    June 25, 2012

    A survey commissioned by Upstream finds 44% of persons 18-34 in the U.S. think they receive “too much” promotional...

  • man checking price

    Price Check On Aisle Five

    June 25, 2012

    A recent Pew report shows that 31% of men use their phones to look up product prices while they...

  • man with cats cradle

    Facebook: “Like” Then Ignore

    June 25, 2012

    Forget about the number of fans or “likes” your brand’s Facebook page has—especially if your target audience is Millennials...

  • teen on tablet

    More Screens = More Streams

    June 25, 2012

    Millennials are nearly as likely to stream TV shows (65% do so in a typical week) as they are...

  • kid watching TV and PC

    Digital Is In Their DNA

    June 25, 2012

    Generation Z (born after 1995) is the most digitally connected in human history according to JWT. Gen Z tends...

  • Group of kids GenZ

    “Plurals” Shaped by Recession and Gen-X Parents

    June 25, 2012

    According to a survey from Magid Generational Research, Plurals, defined as persons born in the mid-1990’s, have a unique...

  • wallet and receipts

    Put It On My Tab[let]

    June 25, 2012

    According to a study from iProspect, there are 19 million affluent males (income $100K+) on the Internet and they...

  • money with measuring tape

    What, Me Worry?

    June 25, 2012

    As the economy moved into a downturn, there was a noticeable shift in consumer behavior towards thriftier choices. Across...

  • video chat

    Return of Face-to-Face

    June 25, 2012

    Research by the Pew Internet & American Life Project finds that 37% of online teens 12-17 years old have...

  • shopping list

    Men Shop But Forego the List

    June 25, 2012

    The Integer Group finds while females play a larger role in development of shopping lists and planning shopping trips,...

  • discount computer key

    Clicking for Consumer Packaged Goods

    June 25, 2012

    According to SymphonyIRI, almost half of U.S. adult Internet users have redeemed a digital coupon or code and the...

  • hispanic couple with smartphone

    Hispanics Go For Mas Digital

    June 25, 2012

    A Zpryme survey of U.S. Hispanics finds these consumers are early adopters of both tablets and smartphones, and more...

  • man with outstretched arms

    Men More Willing to Let It All Hang Out

    June 25, 2012

    A study by the Pew Internet Project found several differences in the observed behavior of men versus women with...

  • couple with autumn leaves

    The 21st Century Renaissance Man

    June 25, 2012

    Men are placing more emphasis on being well-rounded with success determined by more than just money and career, this...

  • man buying online

    Men Respond Differently to Third-Party Info

    June 4, 2012

    Trying to get beyond the notion that “paid media” (advertising) is naturally reinforced by “earned media” (news articles, Facebook...

  • man staring at computer

    New Medium, Old Target

    June 4, 2012

    A recent Burst Media report shows men aged 18-34 are the heaviest consumers of web video, with 20% of...

  • holding hands2

    Show Him a Little Tenderness

    June 4, 2012

    According to a study by The Kinsey Institute, frequent kissing or cuddling—rather than frequent sex—is  is the strongest predictor...

  • Guy having fun on mobile

    Boys Just Want to Have Fun…on Mobile

    June 4, 2012

    A snazzy tool called the Intent Index charts the motivations behind smartphone usage and reveals some stark gender differences....

  • boys watching tablet

    Young Men Driving the Growth in Online Video

    June 4, 2012

    According to a report by Frank N. Magid & Associates nearly twice as many Americans watch web video on...

  • guy with stuff leaping from PC

    I’ll Share Mine If You Share Yours

    June 4, 2012

    According to uSamp, men are less willing to reveal their names on social profiles than women.   But guys...