Archive for July, 2012

  • young man with shopping bag

    Men and Ads…It’s Complicated

    July 27, 2012

    A report by AdAge finds men have moderate praise for TV advertising, saying TV ads provide them with: useful...

  • Happy-Clown-Above-Garage1

    Funny Beats Frugal in Advertising

    July 27, 2012

    Global consumer spending is projected to exceed $450 trillion by the end of the decade. With so much at...

  • hispanic man with tablet

    Hispanic Millennials are Different

    July 27, 2012

    Viacom says major differences exist between adult Hispanic Millennials (18-29 year-olds) and Hispanics in their thirties with the main...

  • well dressed men

    Millennial Guys Rescue Style

    July 23, 2012

    Millennial guys are putting a lot of effort into looking good these days, says youth researcher YPulse.  It’s not...

  • suit on tablet

    Keep It Short for Affluent Men

    July 23, 2012

    Luxury marketers should create separate digital campaigns for affluent females vs. affluent males because these groups absorb online marketing...

  • man with tv and PC

    Have Website, Will Watch More TV

    July 23, 2012

    A comScore study examined how consumers use TV, Internet and Mobile alone and in combination to consume “media brands”...

  • bathroom

    The New Bathroom Reader

    July 13, 2012

    A Yahoo! survey among persons age 18-64 aimed to find how and where tablet owners use their devices and...

  • mt man on smartphone

    Hispanic Millennials Rule Social Media

    July 13, 2012

    If your brand is looking to connect with young Hispanics, social media is the platform for engagement. According to...

  • guy on couch with tablet

    Tablets Take On TV

    July 13, 2012

    Tablet devices have emerged as the leading alternative to television for viewing long-form content according to a study by...

  • asian man cooking

    Not Just Bringing Home the Bacon

    July 13, 2012

    Men in the kitchen are nothing new, but men as everyday home cooks seem to be reaching a boiling...

  • couple watching different screens

    Men Look to Smaller Screens

    July 12, 2012

    According to the Q3 2011 edition of Nielsen’s “State of the Media” report, women ages 18 to 49 watched...

  • dad and son

    Dads Still Feel Societal Bias

    July 5, 2012

    Research by The Parenting Group and Edelman supports the notion that today’s fathers play a more significant role in...

  • distracted teens

    Digital Natives Switch ‘Em Up

    July 5, 2012

    Time, Inc. commissioned a study to show how the proliferation of digital devices and platforms would affect the media...

  • man looking in store

    Recession Gives Rise to the Mindful Consumer

    July 5, 2012

    Euro RSCG Worldwide undertook a global consumer study and finds a fundamental movement away from hyper-consumerism. The new consumer...

  • man with tv and PC

    Social Media Drives Viewing of TV Content

    July 5, 2012

    No longer satisfied to watch shows passively, viewers are taking to social networks for recommendations of TV content and...

  • nurse

    More Mister Nurse

    July 5, 2012

    While women continue to make inroads into prestigious high-wage professions dominated by men, more men are reaching for the...