Archive for October, 2012

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    Today’s Man Is Living ‘Medium’

    October 26, 2012

    Earlier this year, I was sitting down with an agency that represents a major European beer brand. They shared...

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    Men Get Their MTV on PS3

    October 26, 2012

    Nielsen’s September 2012 Cross Media Report shows that traditional gaming consoles (e.g. Microsoft Xbox, Sony Playstation) have established themselves...

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    Millennials Are Beer Adventurers

    October 26, 2012

    A quantitative study by Slingshot looked at beer consumption and found that Millennial beer drinkers are different from the...

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    Can Men Have It All?

    October 26, 2012

    Just half of men in relationships consider themselves the primary breadwinners in their households, according to Break Media’s landmark...

  • Connected-TV

    Connected TV Is Next Big Ad Platform

    October 18, 2012

    Connected TVs (i.e. TV can stream Internet content) are poised to make major headway among consumers in the next...

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    Men Take to Mobile for Shopping

    October 18, 2012

    A survey by uSamp finds that men and women engage in most of their mobile shopping while outside the...

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    Dad is King of the Aisle

    October 18, 2012

    Cone Communications says one-third of moms agree fathers’ influence on grocery purchases has increased over the last few years,...

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    The Acumen Report: Definitive Guide to Men

    October 15, 2012

    As an audience, men are vastly under researched.  Women, moms, Tweens, and Millennials have received an abundance of attention;...