Archive for August, 2013

  • color_tv_bars_no_signal-other

    TV Flatlines, But Online Soars

    August 22, 2013

    Bad news for the big box in the family room; audiences of all ages—but especially men and younger people—are...

  • child having Fun with Dad

    Young Dads Splurge on Family Fun

    August 22, 2013

    In the family, Dad is CEO of fun. New research from Mintel has found that fathers—especially younger dads—are the...

  • beer-glass-art-f14e09b4b2dbf137

    Beer Marketers Ignore Joe Six-Pack

    August 22, 2013

    The nation’s largest brewers are spending fewer and fewer dollars promoting Joe Six-Pack’s favorites: economy beers like Busch, Keystone...

  • manwomanspring

    It’s Tough Being a Dad in Adland

    August 14, 2013

    Dads in advertising don’t share the same concerns and anxieties as mothers in advertising.   Last month, Digiday looked...

  • inside of airplane

    Millennials Are Set to Jet

    August 14, 2013

    Though they might be eating ramen noodles today, the Millennial generation will become the majority of U.S. jet-setters within...

  • bags of potato chips

    Women Crack ‘Bro Code’ for Chips

    August 14, 2013

    This is the story of how a trio of businesswomen took on billions of male taste buds with one...

  • couple texting

    Social Media’s Gender Lines

    August 8, 2013

    When the visually stunning Pinterest arrived on the social media scene, it was a boon for marketers trying to...

  • man looking at wine bottles

    Alcohol Brands Capture Men

    August 8, 2013

    All those beer commercials and whiskey billboards are working, especially on men, M&M Global reports.   In a survey...

  • DAD-DAUGHTER

    Reaching Mr. Mom

    August 8, 2013

      Marketers love moms. Seen as the CEO of their households, moms are the target of millions of ad...

  • MAN OGLING WOMAN

    From Bros to Men

    August 1, 2013

    Popular men’s websites range from the Greek life-worshipping Total Frat Move to side-boob celeb tracker Egotastic and lifestyle blog Guyism. Men’s sites are...

  • man woman fighting

    The Axe and The Dove

    August 1, 2013

    Two of America’s hottest brands—Dove and Axe—are strange siblings at parent company Unilever, a case study from the Kellogg...

  • father mother kid

    Father’s Day a Big Business

    August 1, 2013

    Though still overshadowed by Mother’s Day, Father’s Day is big business and growing, especially for last-minute shoppers, a Yahoo...