DEFY and SMOSH are longtime supporters of DoSomething.org, the largest organization for young people and social change in the U.S., and we’re always pumped to collaborate with them for a worthy cause. For the organization’s PREGNANCY TEXT campaign, now in its 3rd year, SMOSH duo Ian and Anthony created an original video to drive awareness for teen pregnancy prevention.
The hilarious video follows SMOSH as they attempt to take care of a virtual baby for a day, and challenges teens to also participate by texting “SMOSH” to 38383 – and to encourage impregnating friends phones. In just 24 hours, the video drove more than 10K sign ups. Just three weeks in, over 700k views powering over 52,000 sign ups – that’s a whopping 33% of this year’s overall participation!