Community driven “SGA” raises the game, providing passionate gaming audience with dedicated platform for YouTube tutorials, member-only incentives and connection with talent
Los Angeles – March 10, 2015 – DEFY Media today announced the re-launch of the Smosh Games Alliance (“SGA”) on Smosh Games, an extension of the powerhouse comedy brand and top subscribed YouTube channel, SMOSH. The fan-driven creative community aims to cater to Smosh Games’ highly engaged audience of nearly six million gaming enthusiasts with member perks, a re-designed YouTube channel and three new shows: Smosh University, SGA Spotlight and SGA Live, each hosted by fan-favorite Smosh Games’ Amra Ricketts (aka “FLitz”).
Members of the “SGA” can learn how to create, build and grow their own YouTube channels leveraging the expertise of the Smosh Games crew with ongoing tutorials and tips. Members will also have access to premium swag and entry to exclusive contests and sweepstakes, as well as unique design assets to utilize on their own channels. Every other week, “SGA” will spotlight a member in its programming allowing creators a chance to elevate their craft and promote their unique channels.
“Smosh Games has built an incredibly engaged and passionate audience of game enthusiasts and with the re-vamped “SGA” we can deepen the relationship with our fans,” said Barry Blumberg, Head of Content, DEFY Media, “This initiative marks another important extension of the SMOSH brand, which now boasts more than 33 million combined channel subscribers.”
The “SGA” is hosted by FLitz, one of the eight core members of Smosh Games which includes Anthony Padilla and Ian Hecox of top subscribed channel SMOSH, and hosts Mari, Jovenshire, Lasercorn, Sohinki and Wes. FLitz began working with Smosh Games as an editor and talent in 2014 and was inducted into the official Smosh Games crew along with Wes Johnson at the end of last year.
New Programming Highlights:
- Smosh University (airs every other Tuesday) – This new program provides a glimpse into how Smosh Games makes the magic happen. Fans will learn about audience development and making their own YouTube videos, from editing techniques to capturing gameplay to creating the perfect thumbnail
- SGA Spotlight (airs every other Tuesday) – One lucky “SGA” member will be featured in each episode
- SGA Live! (airs every Friday) –A live stream with FLitz and direct one-on-one interaction with the rest of the team, with special appearances by SMOSH’s Ian and Anthony
Smosh Games is an expansion of top YouTube channel SMOSH and was the fastest growing channel to hit 1 million subscribers when it launched in 2012. Since then, the channel has seen explosive growth with close to six million subscribers and received a Streamy Award for “Best Gaming Channel” in 2014.
Visit www.SmoshGamesAlliance.com to sign up.
SMOSH is the number three most subscribed YouTube channel with more than 19 million subscribers and 4 billion lifetime views. Founded by Anthony Padilla and Ian Hecox in 2005, SMOSH was acquired by Alloy Digital in 2011, and is now wholly owned and operated by DEFY Media, a merger between Alloy Digital and Break Media in 2013. SMOSH ranks among YouTube’s Top 3 most viewed channels of all time and counts over 33 million combined channel subscribers and 30 million social media followers between SMOSH, Smosh 2nd, Smosh Games, Shut Up! Cartoons, and El Smosh. The powerhouse comedy brand has achieved success with multiple chart-topping musical endeavors, record-setting channel spinoffs, mobile and game apps including Food Battle: The game which has garnered more than two million downloads and the upcoming release of The SMOSH Movie.
About DEFY Media
DEFY Media is the top digital producer and programmer for 13-34 year olds, and the largest owner of YouTube channels and leading media brands across the comedy, lifestyle and gaming verticals. Each month, DEFY produced content generates 500 million video views and reaches 125 million viewers across our 50 million YouTube subscribers, 80 million unique web visitors and consumers of our apps, which have been downloaded over 22 million times. DEFY Media brands include Smosh, recently named by Variety as the top brand for 13-17 year olds, Break, known for its top program “Prank It Forward”, and Screen Junkies, home to the highly influential digital series “Honest Trailers.” The world’s top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at www.DEFYMedia.com.