Watch a deserving couple’s surprise nuptials, plus other original pranks for good; Break asks viewers to watch and spread positivity to benefit charitable partner DoSomething.org
LOS ANGELES – March 30, 2015 – DEFY Media-owned Break.com, the number one humor video site, today kicks off season two of its celebrated positive prank video series, Prank It FWD, which sparked a worldwide movement when it launched in April 2014 and succeeded in significantly changing the lives of its participants through the Thanksgiving holiday. Top YouTube stars, Hollywood celebrities, and even First Lady Michelle Obama joined the effort, which has amassed more than 50 million views to date and over 100 million social media impressions. Season two premieres with another heartwarming surprise in “Married at the Movies,” supported by returning brand partner Barefoot Wine & Bubbly.
“We’re proud to bring back Prank It FWD, a program that has shifted the perception of pranks and has not only changed the lives of several deserving individuals, but has moved many others across the globe to ‘prank it forward’ in positive ways,” said Barry Blumberg, Head of Content, DEFY Media. “Prank It FWD brings together DEFY’s diverse creative talents and partners to promote a meaningful and compelling message that leverages the full power our network. The program truly illustrates the impact great content can have on both individuals and by creating an emotional and positive movement across a worldwide audience.”
“Married at the Movies” features Elaine Bran, a film-school graduate and cinema enthusiast and Mario, her devoted fiancé, who can’t afford a wedding due to a series of unforeseen hardships. With mounting medical bills and the heavy costs of a family member’s funeral, this deserving couple was forced to put off a proper wedding for more than six years. Watch as a simple trip to the movies turns into something much more spectacular than they ever could have imagined. Barefoot Wine & Bubbly is back as the official partner for Prank It FWD and was instrumental in turning this couple’s dreams into a reality.
“We had a great time getting in on the action of the ‘She’s Got It Maid’ video, we couldn’t wait to do it again,” said Elizabeth Windram, Marketing Manager at Barefoot Wine & Bubbly. “Giving to local communities and making life more fun is at the core of who we are at Barefoot so we are thrilled to partner with Defy Media for the second time to help make a life-long dream come true for one lucky couple.”
This season of Prank It FWD features original prank videos from DEFY Media brands SMOSH, Screen Junkies, AWEme, ClevverTV as well as prolific pranksters Greg Benson, JSTUStudios, Tom Mabe and more, reaching a combined audience of more than 50 million YouTube subscribers. Even the L.A. Clippers get in on the action this time around! Featured pranks for good include:
- Break’s “L.A. Clippers Surprise Local Salon” – With a little help from L.A. Clippers’ Glen Davis and DeAndre Jordan, a struggling L.A. salon gets a life-changing makeover
- SMOSH’s “Ultimate High School Prank” – SMOSH founders Anthony Padilla and Ian Hecox give one deserving fan a trip to the principal’s office she won’t soon forget
- Break’s Prank Bank, “You Got Served” – The term “you’ve been served” takes on a whole new meaning!
The success of season one was bolstered by two main pranks that transformed the lives of the “targets” in big ways: “Best Shift Ever” surprised an L.A. waitress with some life-changing “tips,” including a brand new car, that enabled her to shift her focus full time on the non-profit organization she founded, and “She’s Got it Maid,” surprised a hardworking housekeeper and single mother of three in Cleveland, OH with a brand new house. Since Prank It FWD debuted, DEFY has received over 15,000 user submissions to nominate someone.
Prank It FWD will again benefit charitable partner DoSomething.org, one of the largest global organizations for young people and social change. Break will donate one dollar for every 1,000 views of the Prank It FWD videos as well as one dollar for every social mention and share of #PrankItFWD.
“Prank It FWD shows that entertaining content and social good don’t have to compete,” said Naomi Hirabayashi, chief marketing officer at DoSomething.org. “We’re proud to be the beneficiary of Prank It FWD to continue activating young people to take action through our campaigns that put a fun twist on volunteer actions.”
The full release schedule of Prank It FWD videos is below:
3/29/15 – Smosh Games’ “Super Fan Suprirse”
3/30/15 – Break.com’s “Married at the Movies”
3/30/15 – AweMe Super Fan Builds
3/30/15 – Greg Benson / MediocreFilms “Ice Cream Truck Prank”
3/30/15 – Tom Mabe / Mabe in America, “Homeless Animal Rescue”
3/30/15 – Rob Anderson, “Secret Agent Magic Money Prank”
3/30/15 – JStu, “$20 Social Experiment”
3/31/15 – Break.com’s “L.A. Clippers Surprise Local Salon”
3/31/15 – ClevverTV’s Totally Clevver, “Red Carpet Prank”
4/1/15 – Break.com’s Prank Bank, “You Got Served”
4/1/15 – SMOSH “Ultimate High School Prank”
4/1/15 – Smosh Games’ “Super Fan Surprise” part 2
4/3/15 – SMOSH behind the scenes, “Ultimate High School Bonus”
4/5/15 – Screen Junkies Movie Fights
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