Duo Teams Up with 5 Gum to Announce Live Show at VidCon and take the 5 Truth or Dare Challenge on the Main Floor
(Anaheim, CA) June 24 – Anthony Padilla and Ian Hecox of DEFY Media’s SMOSH will formally announce plans for the brand’s first-ever live sketch comedy show during their VidCon Q&A session at 2PM today. The live event, featuring never before seen sketches and special guests, will be streamed from the YouTube Space in Los Angeles on August 26.
This announcement follows a momentous SMOSH ten-year celebration last year, which included the premiere of SMOSH: The Movie, the debut of Anthony and Ian’s Madame Tussauds Wax Figures coinciding with VidCon 2015, and the launch of their first long form comedy series Part Timers among other projects. SMOSH, dubbed “The SNL of the Internet” by Time Magazine, decided to further challenge themselves creatively by taking their sketch comedy to a live stage and allowing their audience to experience their brand of comedy in an entirely new way.
SMOSH Live! will be presented by 5 Gum as part of a summer-long partnership with DEFY Media and SMOSH. The partnership kicks off at VidCon and culminates with the August 26 event. The 5 Gum brand, best known for encouraging people to embrace the exhilaration of stepping beyond the familiar and saying “I do” to new experiences, has dared Anthony, Ian and the whole SMOSH gang to go bigger and bolder than ever before at the live show. 5 Gum is produced by the Wm. Wrigley Jr. Company, a subsidiary of Mars, Inc.
The partnership extends the 5 Gum brand’s multi-year marketing efforts around its 5 Gum Truth or Dare program, which is played with specialty packs that are released once a year. Each pack contains different truths and dares on the gum’s foil wrappers that challenge people to step into the unknown and outside of their comfort zones.
In an exciting opportunity for SMOSH fans, the 5 Gum brand also is giving fans the chance to be front and center at SMOSH Live! Fans can grab a pack of 5 Gum Truth or Dare this summer, take a challenge and share it on social media, including the hashtags #5truthordare and #vipsweepstakes to be entered for a chance to win tickets to the August 26 show.
Aside from SMOSH Live!, fans will have access to additional show content streamed online. Hosted by SMOSH Games’ Jovenshire, the pre-show will give the audience a peek behind the curtain as the stage comes to life. During the post-show, the SMOSH cast will play their own version of Truth or Dare with the audience and take questions from fans.
In addition to daring SMOSH to step it up during the live show, 5 Gum is offering fans and creators additional ways to get involved in Truth or Dare at VidCon:
- For three days, 5 Gum will be on the main floor with a Truth or Dare activation, featuring a large stage where participants will play 5 Truth or Dare in front of the large VidCon crowd. 5 Gum also is the sponsor of the VidCon Community Wall, encouraging attendees to share their truths on a massive 120-foot wall and perform dares in a gif-photo booth. Both spaces offer social sharing capabilities on-site, giving attendees the chance to show their stuff to friends back home and enter to win tickets to SMOSH Live!
- Talent from DEFY properties SMOSH Games, The Warp Zone and Clevver will also get in on the action by grabbing packs of 5 Gum, playing throughout VidCon and inviting fellow creators to join in on the fun, sharing their own challenges on their social media channels.
- 5 Gum samples and swag will be available throughout VidCon at the brand’s booth and in the DEFY Media Lounge.
5 Gum will help SMOSH activate the August 26 event with multiple pre- and post-show integrations, in addition to running several custom commercials throughout the live show. 5 Gum also will receive additional media and social promotion across DEFY’s vast media network throughout the course of the campaign. Following the live show, SMOSH will run an exclusive behind-the-scenes video about the making of the show, which will be captured in the weeks leading up to the event.
DEFY, SMOSH and 5 Gum will unveil more event details in the coming weeks.