For the first time ever, SMOSH is bringing its talents to a live studio audience! On August 26th at the YouTube Space in Los Angeles, the cast will hold a fully produced, professionally rendered variety and sketch-comedy show inspired by Saturday Night Live. In preparation for an event of this magnitude, SMOSH bolstered its creative team to include award-winning writers and live event producers. This 90-minute live event will feature a pre- and post-show, 4-5 scripted skits, a choreographed dance number, and a line-up of special guests. SMOSH Live is hosted in part by SMOSH’s own Joe Bereta and SMOSH Games’ Joshua Ovenshire—known to their millions of fans as Jovenshire—and will be streamed online as well as posted to YouTube. The performance will also be available on other distribution platforms following the event.
Exclusively sponsored by Wrigley’s youth-targeted 5 Gum, SMOSH Live will incorporate content relating to the brand’s popular “Truth or Dare” marketing campaign. Released once a year, specialty 5 Gum packs issue various challenges to their chewers through the gum stick foil wrappers—a perfect launching pad for the SMOSH cast. Not only will the cast play their own interactive version of the game with the audience following the performance, but fans have also been invited to share their truth and dare challenges on social media with the hashtags #5truthordare and #vipsweepstakes to earn a chance to win tickets to the show.
SMOSH Live is an exciting next step for the ever-growing and evolving SMOSH brand. Reaching tens of millions of youth comedy fans around the world each month including their 39 million subscribers and counting, it remains a strong example of DEFY’s success with innovating new programming, formats and platforms as well as pushing the creative boundaries for digital media brands and creators.
Catch the action on Friday, August 26th at 5pm PST when we’ll be streaming live from the YouTube Space in LA and tune in to see the first ever SMOSH—Live!