COMEDY CENTRAL INTERNATIONAL PARTNERS WITH DEFY MEDIA TO BRING SHORT-FORM DIGITAL FIRST ORIGINALS TO ITS INTERNATIONAL PLATFORMS

COMEDY CENTRAL INTERNATIONAL PARTNERS WITH DEFY MEDIA TO BRING SHORT-FORM DIGITAL FIRST ORIGINALS TO ITS INTERNATIONAL PLATFORMS

Comedy Central International Will Co-Produce 10 New Episodes of SMOSH Hit “Every Blank Ever” and Bring 25 Episodes of ScreenJunkies’ “Honest Trailers” to fans around the World

 

NEW YORK/LONDON— June 22, 2017— Comedy Central International is expanding its short-form, digital-first content slate through a partnership with digital media powerhouse DEFY Media for the production and distribution of programming under two of DEFY Media’s most popular brands, SMOSH and ScreenJunkies.

 

Comedy Central International and DEFY Media will co-produce 10 brand new episodes of the popular SMOSH humor series Every Blank Ever for Comedy Central International’s digital platforms, including its YouTube channel.  Fans of the hilarious short-form series can expect SMOSH to continue to throw a magnifying glass on ridiculous tropes and hilarious stereotypes from pop culture. Featuring SMOSH’s amazing ensemble cast, Every Blank Ever launched in 2015 and quickly grew into a beloved fan-favorite, driving millions of views per episode. Now a much-anticipated staple of SMOSH program offerings, Every Blank Ever continues to rank among the brand’s most-watched series. Comedy Central International will work closely with DEFY Media to identify new international cast members and bring the format to life around the world.

 

Comedy Central International will also distribute 25 episodes of the Emmy®-nominated ScreenJunkies series Honest Trailers across Comedy Central International digital platforms, such as Comedy Central Play. The series, delivering original trailers that tell the “truth” about fan favorite films and TV shows, recently celebrated its 200th episode, featuring a second cameo by Deadpool himself, Ryan Reynolds.

 

“Comedy Central International is always on the hunt for fearless, original content and rising comedic talent who can connect with our audiences in a big way,” said Claire McArdle, Vice President, Comedy Central International Multiplatform. “DEFY Media has built an incredible stable of content that has drawn a massive fan base and we look forward to this partnership, which will extend these hilarious formats to audiences around the world on Comedy Central International platforms.”

 

“This partnership marks an exciting expansion for DEFY Media, as we continue to grow the global reach of our brands across new platforms and build on the success of two of our most-watched comedic series,” commented Thao Hoang, Head of Distribution and Partnerships. SMOSH and ScreenJunkies have proven loyal audiences for content that is resonating with viewers globally. We’re excited to bring our brand of humor to Comedy Central’s compelling digital platforms.”

 

About Defy Media

DEFY is built on the idea that media should be as meaningful and dynamic as the audiences it’s made for, creating expansive and authentic content brands – SMOSH, Screen Junkies, Clevver, AWEme, BREAK and Made Man – that young people obsess over. Powered by in-house studios and the most adept talents and producers, DEFY has uniquely scaled its digital sensibility, expanding 75 regularly scheduled programs across more than 25 video platforms, including SVOD, television and film. In a world where viewers hold the power, DEFY’s brands have earned more than 110 million followers on YouTube and the world’s largest social platforms combined, driving more than 800MM total video views each month through content that matters to young audiences. Learn more about DEFY and our obsession-worthy brands at www.defymedia.com.

About Comedy Central International

Comedy Central, the world’s biggest comedy network, has been making audiences laugh since it first launched in the United States in 1991. Renowned for exclusively featuring a stable of exclusive and tailor-made local and international comedy, the brand has become the ultimate destination for all kinds of humor, from traditional to satire to sketches to popular sitcoms. Outside of the United States, Comedy Central is part of Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. VIMN’s Comedy brands are seen in more than 120 countries and territories via 29 locally programmed and operated TV channels.