Andy Tu

Andy Tu


As CMO for DEFY Media, Andy leads the company’s corporate, consumer and integrated marketing strategy. DEFY’s premier brands – SMOSH, Clevver, Screen Junkies, AWEme, Made Man and Break – have forged deep connections with an audience of more than 70MM YouTube subscribers and 100MM social followers combined, with content that can be seen across more than twenty OTT and streaming video platforms. Andy also guides the company’s multi-platform publishing strategy as well as creative services and marketing initiatives bringing award-winning ideas to a wide range of leading brand partners.

Andy also spearheads the company’s proprietary Acumen Report, an industry recognized research initiative providing comprehensive insights into the media behaviors, content habits and preferences of young audiences. Now in its fifth year, the report is frequently cited by top-tier media and utilized by a wide range of brand partners to better understand the coveted 13-24 year old demographic. He was recently named a Cynopsis Media honoree on the 2016 “IT” List, which recognizes the digital industry’s most innovative executives and is a respected industry voice on digital marketing and media trends.

Prior to Defy Media, Andy worked in sales strategy and account management at AOL to help develop and execute integrated campaigns for AOL’s most valued advertising partners.

Andy is a proud Nebraska native and lives in Los Angeles with his wife and son.