EVP, General Counsel and Secretary
As EVP, General Counsel and Secretary, Gina DiGioia oversees the company’s corporate, legal and business affairs. She works closely with other DEFY Media team members to effectively support the company’s growth initiatives, including managing its M&A activities. She played an integral role in the recent Alloy Digital and Break Media “merger of equals”.
Prior to the merger, Gina served as General Counsel & Secretary for Alloy Digital. Gina joined Alloy, Inc. in April 2001 as the Company’s Vice-President, General Counsel, and in 2004, the Alloy, Inc. Board of Directors also recognized her as the company’s Chief Legal Officer. As a member of the executive management team, she helped build Alloy, Inc. to become one of the most important millennial-focused media and marketing companies of the past two decades. In addition to overseeing the day-to-day legal affairs of the company, Gina managed more than 40 corporate transactions, including the 2005 public to public spinoff of Alloy, Inc.’s merchandising business into dELiA*s, Inc.; the 2010 Alloy, Inc. go-private transaction with an investor group led by Zelnick Media; and the 2012 divestiture of the Alloy Entertainment business to Warner Bros. Television Group.
Prior to joining Alloy, Inc. Gina was with the law firm of Grant, Herrmann, Schwartz & Klinger, LLP. She received a B.A. in International Studies from American University in 1991 and a J.D. from the State University of New York at Buffalo School of Law in 1996. Since 2010 Gina has been a member of the Board of Directors of National Safe Place, a national outreach program that educates young people on the dangers of running away and offers a safe haven for those in threatening situations.