As CEO of Defy Media, Matt Diamond guides corporate strategy and oversees company management. He was formerly CEO of Alloy Digital, where his keen vision was instrumental in the company’s meteoric rise in a rapidly evolving digital space and the significant growth of globally recognized and top-ranked media platforms. He played a key strategic role in the recent “merger of equals” with Break Media.
In 1996, Matt co-founded Alloy, Inc. together with Jim Johnson, taking the company public in May 1999 and building it to become one of the most important millennial-focused media and marketing companies of the past two decades. Alloy Digital was the outgrowth of Alloy, Inc.’s interactive division, a dedicated unit formed in 2009 addressing industry needs amid shifting market trends.
As CEO of Alloy, Inc., Matt was instrumental in the establishment of the company’s multi-discipline marketing unit, Alloy Media + Marketing, and lead key expansions, including the acquisition of Alloy Entertainment (formerly 17 th Street Productions), the youth media behemoth behind pop culture phenomenon’s “Gossip Girl,” “The Vampire Diaries,” “Pretty Little Liars, among others, which was sold to Warner Bros. Television Group; Channel One, the award-winning premiere television news network for teens; and Alloy Education, a leader in student recruitment solutions for higher education. Until 2005, Alloy, Inc. included the youth merchandise brands Alloy, CCS and dEliA*s. Under Matt’s leadership, these businesses grew to be among the largest direct marketers (e-commerce and catalog) to teens and young-adults in the U.S. and were divested via a public to public spinoff. In November 2010, Alloy, Inc. completed a go-private transaction by an investor group led by ZelnickMedia.
Prior to founding Alloy, Inc., Matt held positions in the Finance and Operations groups at the General Electric Company, including two years at the company’s offices in Tokyo.
Matt also serves on the board of Do Something, Inc. and, in 2009, the youth focused non-profit organization honored him with its Lifetime Achievement Award for the company’s considerable contributions. He has also supported youth education initiatives in New York City, dedicating his time to the Bronx Academy of Letters—awarded a rare A in both the Department of Education’s 2006-07 and 2007-08 progress reports—and as a member the PENCIL program pairing business leaders with public schools.
Matt graduated Phi Beta Kappa with a B.A. in International Studies at University of North Carolina at Chapel Hill in 1991 and received his MBA from the Harvard Graduate School of Business in 1996.