DEFY is the definitive media company for the digital generation.
It’s the union of Alloy Digital and Break Media – two industry leaders that have created influential and culturally significant entertainment properties for 13-34 year old consumers.
We own and operate some of the biggest brands and the most popular programming in digital media. Our capabilities in production, distribution, marketing and promotion have enabled us to build a powerful bond with our audience across all of the media platforms that matter most to them.
Our team of talented content creators live and breathe shared passions for entertainment, comedy, gaming and lifestyle, making our diverse and dynamic properties like Break, Clevver, The Gloss, The Escapist, Made Man, Screen Junkies and Smosh top destinations within their respective verticals and propelling DEFY’s influence and scope to more than 125 million viewers each month and counting over 8 billion lifetime video views.
We’re witnessing a media evolution where content isn’t viewed in a single place or a certain time slot and consumers are now in full control . We’re embracing this shift with distribution of content that’s digestible across all platforms—Web, YouTube, Mobile, Social, OTT, Broadcast and beyond—through relevant voices and personalities that resonate with the influential digital generation and reach across all of their social touch points.
We recognize that to truly engage this audience is to program in all the places and platforms they know and love. That’s why we’ve built one of the largest networks of owned YouTube channels, including several of the most subscribed, wielding formidable influence over a total audience of more than 35 million – and for consumers that have grown up in an era where their favorite show is just as likely to be in their newsfeed or on a handheld device as on their TV, we’ve amassed an avid social media following 50 million strong and mobile users surpassing 48 million every month. To us, those aren’t just massive stats— they’re milestones on our mission to develop a meaningful relationship with our viewers.
The world’s top brands recognize the power of our content to connect with this increasingly elusive consumer and work collaboratively with our team to create award winning, memorable and highly engaging programs which defy the notion of standard solutions.