Acumen is DEFY Media’s industry recognized insights on the evolution of teen and Millennial media consumption habits as assessed via three initiatives: first, the most extensive annual study of youth media trends; second, a collection of studies and articles from recognized leaders and publications in the youth space; and third, our proprietary panel that provides regular feedback on topics and questions of interest to us and our partners.
DEFY is able to effectively reach and program to millions of young people every day because we have deep intelligence on what makes the elusive youth audience tick.
With this extensive annual report we guide ourselves, our partners and the media space at large through the youth market. A marriage of qualitative and quantitative tactics including hundreds of hours of in-person interviews builds a report answering the “why” behind the evolution of youths’ media habits.
Acumen Insights is our compendium of information covering the audiences reached by our programming. We aggregate the trends, research, thought-pieces, and writers who seek to understand these consumers and what impacts their behaviors.
The Latest Insights
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According to research by the Economic Innovation Group (EIG), Millennials are a highly educated demographic group. Approximately 21 percent...
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GenForward, a joint survey between the Black Youth Project at the University of Chicago and the AP-NORC Center, examined...
The Acumen Panel is DEFY’s proprietary assemblage of over 3,000 consumers—primarily teens and Millennials—who shed light on burning questions from our internal teams and client partners. Our weekly conversations with these consumers help us create content, build technology, and forge bonds well beyond the view. How often have you thought, “I wish we could ask a bunch of teens what they think”? The good news is we can tap our panel to answer your questions; just contact us and we’ll do our best to help.