Mobile Ad Specs

Mobile Ad Specs

AD PRODUCT DISPLAY SIZE ACTUAL SIZE VIDEO LENGTH ACCEPTED FORMATS FILE SIZE ASPECT RATIO COLOR DEPTH FRAME RATE TRACKING LEAD TIME ADDITIONAL INFORMATION
Mobile Pre-Roll n/a   :15 sec preffered, up to :30 .MOV, .MP4, .AVI, .MPG, .WMV (avoid sending .FLV) 100 MB 4:3 or 16:9 32 bit 24 fps 1×1 Pixel & Click Tag preffered, Can accept VPAID/VAST Tags 2 business days for standard tracking, 5 business days for VAST Tags  
Interstitial 300×250, 320×480, 320×435, 650×650   n/a jpg, png 30K initial load, 100K subsequent polite load n/a n/a n/a Third Party or 1×1′s 2 business days a
AD PRODUCT DISPLAY SIZE ACTUAL SIZE VIDEO LENGTH ACCEPTED FORMATS FILE SIZE ASPECT RATIO COLOR DEPTH FRAME RATE TRACKING LEAD TIME ADDITIONAL INFORMATION
Launch Screen Sponsorship* 600×500 300×250 n/a jpg, png 30K n/a n/a n/a 1×1′s only (not clickable) 3 business days; additional 5 if dev time required  
320×50* 640×100 320×50 n/a jpg, png 30K n/a n/a n/a 1x1s when part of mobile takeover
3rd party OK for standalone product
3 business days; additional 5 if dev time required  
Large Mobile Takeover
iOS and 320dpi Android devices
360dpi Android devices
640×756
720×852
320×378
360×426
n/a jpg, png 80K n/a n/a n/a 1x1s only 3 business days; additional 5 if dev time required  
Large Rich Media Mobile Takeover
iOS and 320dpi Android devices
360dpi Android devices
640×756
720×852
320×378
360×426
:15 NO FLASH. Animated
GIF or HTML only
Video: MP4, AVI, MPG, WMV
80K 4:3 or 16:9 32 bit 24 fps 1x1s only 3 business days; additional 5 if dev time required  

Part of the Break Mobile Takeover*

Mobile Takeover Unit Specifications

  • Based on these guidelines we will not be able to support standard 3rd party tags.
  • The client will need to make sure to build the ads using the guidelines below. Standard expanding ads will not work.

 

General

  • No data collection allowed.
  • Must contain prominent branding.
  • Tap on ad goes to designated URL.
  • DEFY Media will overlay a close button on large ad after 1 second of ad in view port.
  • If no user interaction, takeovers will close after 5 seconds in view port.
  • Frequency 1/24 for all takeovers.

*Optional to substitute for the 320×50

AD PRODUCT DISPLAY SIZE ACTUAL SIZE VIDEO LENGTH ACCEPTED FORMATS FILE SIZE ASPECT RATIO COLOR DEPTH FRAME RATE TRACKING LEAD TIME ADDITIONAL INFORMATION
320×50 Expandable to video 320×50 expands to 320×480 or 320×435   n/a .mp4 30K initial load, 100K subsequent polite load n/a n/a 32 fps Third Party or 1×1′s 5 business days 640×360, 512×288 or 426×240, H264 Codec, AAC Audio Codec, 48,000 Hz Audio Sample Rate, 96 Kbit/s Audio Bit Rate
320×50 Expandable to Interstitial 320×50 expands to 320×480 or 320×435   n/a jpg, png 30K initial load, 100K subsequent polite load n/a n/a n/a Third Party or 1×1′s 5 business days Must include “X” close out