Gillette Venus DIY Series

Gillette Venus DIY Series
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Program overview

In the ‘Embrace Your DIY’ video series, DIY vlogger Bethany Moda (macbarbie07) and pop singer/YouTube sensation Jasmine V team up in a series of custom videos to show fans how to create leg-centric DIY projects.  Viewers are encouraged to create their own versions of the projects and upload to the Gillette website for a chance to win a trip to LA to film their own DIY project with Bethany Moda.

Hosted on ClevverTV, the series is distributed across the Alloy Digital Network in both short-form and full-episode, and supported with high impact media, editorial integration, and social media promotion.

Results

  • Total Series Views to Date: 394K+ (Goal: 300K)
  • Teaser Video Views: 2.3MM+
  • Teaser Interstitial Unit CTR: 2.87%
  • Teaser Pre-Roll CTR: 5.91%
  • Social Media Impressions: 17.5MM+ (Goal: 13.5MM+)

Campaign details

Client

Gillette Venus

Property

ClevverTV