In the ‘Embrace Your DIY’ video series, DIY vlogger Bethany Moda (macbarbie07) and pop singer/YouTube sensation Jasmine V team up in a series of custom videos to show fans how to create leg-centric DIY projects. Viewers are encouraged to create their own versions of the projects and upload to the Gillette website for a chance to win a trip to LA to film their own DIY project with Bethany Moda.
Hosted on ClevverTV, the series is distributed across the Alloy Digital Network in both short-form and full-episode, and supported with high impact media, editorial integration, and social media promotion.
- Total Series Views to Date: 394K+ (Goal: 300K)
- Teaser Video Views: 2.3MM+
- Teaser Interstitial Unit CTR: 2.87%
- Teaser Pre-Roll CTR: 5.91%
- Social Media Impressions: 17.5MM+ (Goal: 13.5MM+)