ACUVUE® 1-DAY Contest

ACUVUE® 1-DAY Contest
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Program overview

Acuvue partnered with Defy Media’s entertainment powerhouse, Clevver, to develop, editorialize, promote and socialize the 1-Day Contest.

Leveraging Clevver’s expertise of content creation and built-in audience of entertainment fans, viewers devoured Acuvue’s 10 episode web series documenting celebrity mentorships and 17 editorial features of celebrity interviews, pop culture news and behind-the-scenes content.

Supported by social media promotion, high impact distribution, and co-branded media, Acuvue’s messaging reached a massive, teenage audience.

Results

  • Delivered 1MM total long form series syndicated views
  • Pre-Roll CTR 2.03%
  • Overlay CTR 1.26%
  • 1.4MM+ sponsored editorial videos views
  • Over delivering goal by 25%
  • Delivered 24.2MM+ social media impressions
  • 10.7MM+ social impressions from ClevverTV
  • Total Media Impressions: 16.8MM+

Total Campaign Impressions: 43.5MM+ (Over delivered by 19MM impressions)

Campaign details

Client

Acuvue

Property

Clevver