Acuvue partnered with Defy Media’s entertainment powerhouse, Clevver, to develop, editorialize, promote and socialize the 1-Day Contest.
Leveraging Clevver’s expertise of content creation and built-in audience of entertainment fans, viewers devoured Acuvue’s 10 episode web series documenting celebrity mentorships and 17 editorial features of celebrity interviews, pop culture news and behind-the-scenes content.
Supported by social media promotion, high impact distribution, and co-branded media, Acuvue’s messaging reached a massive, teenage audience.
- Delivered 1MM total long form series syndicated views
- Pre-Roll CTR 2.03%
- Overlay CTR 1.26%
- 1.4MM+ sponsored editorial videos views
- Over delivering goal by 25%
- Delivered 24.2MM+ social media impressions
- 10.7MM+ social impressions from ClevverTV
- Total Media Impressions: 16.8MM+
Total Campaign Impressions: 43.5MM+ (Over delivered by 19MM impressions)