Assassin’s Creed III

Assassin’s Creed III
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Program overview

To ignite excitement and generate awareness of Ubisoft’s release of Assassin’s Creed III, Defy Media enlisted comedic duo, Smosh to create a live action simulation of the game trailer in music video form.  The video was distributed via Smosh’s YouTube Channel, and the pairs social media pages.


Massive Video Reach

  • Total Views Generated To Date: 32.7MM+
  • Over-Delivered 2.5MM View Goal by 1208%

Strong Video Engagement

  • Video ‘Likes’: 405,900+
  • Video Comments: 155,300+
  • Video Favorites: 138,800+
  • 143,000+ viewers driven to Assassin’s Creed III game via video distribution text

Significant Fan Engagement on Facebook and Twitter

  • Facebook Post Views: 596,900+
  • Facebook Post Comments: 2,400+
  • Posted to 2.9MM+ Twitter Followers:

Outperformed Industry Standards

  • Pre-Roll CTR: 1.77% (97% above industry standard*)
  • Smosh YouTube Pre-Roll CTR: 1.99% (119% above industry standard*)
  • Takeover Skin: 1.97% (97% above industry standard*)

Total Campaign Media Impressions: 16.9MM+

Campaign details