Coca Cola The AHH Effect

Coca Cola The AHH Effect
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Program overview

Branded entertainment and media partnership with Coca-Cola for their 2013 youth campaign.  Developed series of custom videos leveraging powerful content creators with tremendous social influence to drive conversation around Coca-Cola’s “Ahhh” platform.


Defy Media Digital Top Performer Across Entire Coca-Cola Youth Campaign:
Result to Date for Kurt Hugo Schneider & Mark Crilley:

  • 7.5MM+ Awareness-Driving Views
  • 250K+ Likes and 10K+ Shares/Comments
  • High performing media across Alloy Digital Network
  • Promotional pre-roll average CTR 1.4% with 80%+ average completion
  • KHS Avg Video Time Spent: 7:01 min/per user
  • 410K visitors driven from one in-video callout
  • 800K+ Views on Coca-Cola Site

Campaign details

Branded Ahh experience videos were posted to Coca-Cola’s site and Social Influencers rallied their fan bases through in video call-outs and social media promotion