Movember 2012

Movember 2012

Program overview

Defy Media is the exclusive digital media partner of the Movember foundation—the global charity that encourages men to grow out their mo’s for the month of November to help change the face of men’s health. In the 2nd year of our partnership, we realized major successes for Movember, our brands and our partners. Our content reached and inspired over 300 million people.

How to Grow a Moustache with Nick Offerman

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Results

  • Delivered +1 Million Branded Impressions
  • 7 Original Videos = 5.2 Million Views
  • 150 Mo Bros Raised +$50k
  • Delivered +300 Million Media Impressions For Movember
  • Recruited Nick Offerman & The Office Men As Mo Mentors
  • 2 Million Views On Youtube
  • Shown On Today Show
  • Broke Into Entertainment, Business, Pop, Mainstream Press
  • Named As A Top Ten Most Watched Charity Video Campaign Of 2012
  • Started An “Onion Eating “ Video Movement On Youtube

Campaign details

Client

Movember

Property

Made Man / Break

Flight Date(s)

Oct 15, 2012—Dec 17, 2012